The Joyalukkas Group has rapidly expanded its foothold all over the globe since its inception in 1987. The Group has grown tremendously, with over 10 million customers, employing a highly committed and satisfied team of over 7,000 people in 10 countries. The phenomenal success of Joyalukkas has been driven by an unstinting commitment to quality, a fact that has been widely recognized.

Joyalukkas jewellery was the first jewellery retailer to be awarded the prestigious ISO 9001:2008 and 14001:2004 certification. This was only the beginning for the series of achievements that followed.

Joyalukkas has been hailed as the world's favourite jeweller, not without reason. They are also the jewellery chain to be conferred with the honor of the Retailer of the Year in the Middle East. In addition, Joyalukkas has the distinction of being awarded the Dubai Quality Awards Certification by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of United Arab Emirates and Ruler of Dubai. Significantly, the jewellery retail chain is the only jeweller to have been awarded the Superbrand status in the UAE for six consecutive years, from 2010 to 2015.

Currently the Joyalukkas Group operations include Jewellery, Money Exchange, Luxury Air Charter, Fashion & textiles, Malls and reality. The Group's vision is to 'enhance lifestyle's' and all businesses the group is currently involved in works towards this vision.

The Joyalukkas Group has also always believed that the people and the community within which it operates are the cornerstones for its success and as such is actively involved in CSR (Corporate Social Responsibility) activities across the world. Joyalukkas consistently undertakes various programs to help the needy and encourages causes that benefit the society. From building homes to helping flood victims, blood donations or helping expats with financial assistance to return home, the Group has always believed in being there when needed the most.